UAE-based AdTech startup ArabyAds, on Monday, acquired another advertising and data platform AdFalcon which is again based in UAE.
ArabyAds was founded in 2013 by Mahmoud Fathy And Mohammad Khartabil. The company offers clients across the MENA region several solutions that cover their business needs with measurable results to enhance their spending.
ArabyAds is headquartered in Dubai and has offices in Cairo and Amman, Also, it is planning to expand to Saudi Arabia, Kuwait, Lebanon, and Tunisia.
Mahmoud Fathy, ArabyAds’ CEO, in a statement said,
“Our vision to become the region’s first AdTech platform can only be realized by such strategic strides. We see this opportunity as the first of many to aid us in our endeavor. More than anything we are excited to have the brilliant team behind AdFalcon’s technology join our family. We are thrilled to see what we will achieve together.”
Fathy explained the main value the technology of AdFalcon added,
“The exceptional technology suite AdFalcon has developed in the past years complements the vision of ArabyAds with an exceptional added value to the performance marketing services we’ve been offering the past 6 years. The acquisition was a great and exciting move for us and another stepping-stone as we continue to enhance our presence not just in the UAE but across the whole MENA region. These forms of acquisitions are imperative for today’s businesses as every company should work relentlessly on providing its clients and partners with the most suitable solutions and products.”
ArabyAds’ current mission is to integrate AdFalcon with its existing set of successful products and solutions. ArabyAds will support its mission of revolutionizing the AdTech domain across the MENA region by utilising AdFalcon’s technologies.
Talking of the expansion plans, the CEO said,
“We are very committed to our expansion plans in the region, especially with the growing potential the Mobile Marketing industry has to offer. We will continue to look at new partnership/business opportunities as we aim to expand and establish our presence in several markets in the region including Saudi Arabia, Kuwait, Lebanon, Jordan, and Tunisia.”
Lanya Dara is a freelance translator and researcher for TORGENE. Lanya is a graduate of University of Sulaimani.